Engage...

This article at The Masthead is an example of what I mean by a "pernicious truth":

If you've remained nonplussed as they took down Dan Rather and four of his Black Rock colleagues, if you haven't the slightest interest in acquainting yourself with the blogosphere, don't move an inch. You won't have to. Bloggers will be knocking on your door any day now. Or knocking it down.

To many of you, bloggers are a presumptuous rabble-amateurs elbowing their way into the publishing world. You may not know them, but they know youyour face, your manners, your prejudices, your conceits.

They're your readers. And, God help us, they've become the one thing we've always begged them to become ...

Engaged.

I'm just a schmuk with an inconsequential personal blog. I'm not the guy these people should be worried about. But there are plenty of others who are the ones they should be worried about.