Clergymen across the United States...denounced Sarah Bernhardt from their pulpits as the "whore of Babylon," thereby ensuring massive attendance at her performances. The Episcopalian bishop of Chicago having delivered a particularly effective piece of publicity, Bernhardt arranged for her agent to send him a note and a bank draft. "Your Excellency," the note read, "I am accustomed, when I bring an attraction to your town, to spend $400 on advertising. As you have done half the advertising for me, I herewith enclose $200 for your parish."
Friday, June 03, 2011
Paying for advertising
Sarah Bernhardt (1844-1923). French actress.