Friday, June 03, 2011

Paying for advertising

Sarah Bernhardt (1844-1923). French actress.
Clergymen across the United States...denounced Sarah Bernhardt from their pulpits as the "whore of Babylon," thereby ensuring massive attendance at her performances. The Episcopalian bishop of Chicago having delivered a particularly effective piece of publicity, Bernhardt arranged for her agent to send him a note and a bank draft. "Your Excellency," the note read, "I am accustomed, when I bring an attraction to your town, to spend $400 on advertising. As you have done half the advertising for me, I herewith enclose $200 for your parish."

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